While the attention of the geekerati may be on the iPhone X (be it the awkward notch in the screen, the new sensors powering FaceID, or the $1000 price tag), the real workhorses of the new iPhone range will be the iPhone 8 and iPhone 8 Plus handsets which will make up the lions share of new iPhone sales before the end of 2017.
In essence, these are the ‘new’ iPhones with the iPhone X creating a new ‘higher than top-tier’ model (why it wasn’t called the iPhone Pro remains to be explained, probably in a gentle profile of Tim Cook published in a glossy magazine in October just before the handset goes on sale). The iPhone 8 and iPhone 8 Plus continue the evolutionary and risk-averse trajectory of Cook’s iPhone which commenced with the iPhone 6. Is the iPhone 8 family a small step for Apple big enough to justify a jump to the number eight?